BACKGROUND

Nestled in the heart of New South Wales, Australia, Memphis Motor Inn stands as a family-owned 3-star Motel celebrated for its genuine country hospitality. Embracing the local spirit, we drew inspiration from the annual Elvis Festival in the area. The Visual Identity pays homage to the retro charm of Motor Inns and the iconic era of the 50s and 60s, reflecting the owners’ playful nod to the name ‘Memphis’ and it’s association with the legendary music scene. This concept seamlessly blends the nostalgia of classic road trips with the lively energy of the Elvis Festival, creating a unique and memorable experience for guests.