BACKGROUND

Coffey Company, a multi-generational family business, presented us with a unique challenge. Mr. Coffey Snr desired a logo infused with Australiana, while Mr. Coffey Jnr sought a more modern approach, playfully wishing us good luck in the process. Surprising the entire family, we not only met but exceeded expectations, crafting a stylish brand identity that seamlessly blends Australiana and modern elements.